websites that click.
Helping your business thrive online
Websites that click.
helping your business thrive online
Why Osborn Online? Because Your Business Deserves the Best.
We don’t just design websites; we craft online experiences that help your business thrive.
🚀 Results-Driven SEO
Our proven SEO strategies ensure your business gets found by the right customers at the right time.
🌐 User-Friendly Websites
We create beautiful websites that are fast, mobile-friendly, and built to convert visitors into customers.
🎯 Local Expertise
As a UK-based consultancy, we understand your market and what it takes to stand out locally and beyond.
🤝 Personalised Service
No cookie-cutter solutions here! Every project is tailored to your unique business needs.
Why Osborn Online?
Because Your Business Deserves the Best.
We don’t just design websites; we craft online experiences that help your business thrive.
🚀 Results-Driven SEO
Our proven SEO strategies ensure your business gets found by the right customers at the right time.
🌐 User-Friendly Websites
We create beautiful websites that are fast, mobile-friendly, and built to convert visitors into customers.
🎯 Local Expertise
As a UK-based consultancy, we understand your market and what it takes to stand out locally and beyond.
🤝 Personalised Service
No cookie-cutter solutions here! Every project is tailored to your unique business needs.
Expert Websites & SEO Made Simple.
I’m not an agency, and that’s a good thing. As a freelancer with years of experience, I focus on what matters most: delivering results for small businesses like yours. No corporate fluff, no endless teams of account managers. Just tailored strategies and hands-on expertise.
Why Choose a Freelancer Over an Agency?
Personalised Service: With me, you’re not just another client in a long list. I’ll take the time to get to know your business inside out. Every website, every SEO strategy is created specifically for you, not recycled from a template.
Direct Communication: No middlemen or miscommunication. You’ll work directly with me from start to finish, so nothing gets lost in translation. Need an update? Just drop me a message, and I’m on it.
Cost-Effective Expertise: Agencies often come with big price tags to cover overheads and large teams. As a freelancer, I offer the same (if not better!) expertise, minus the unnecessary costs.
Flexible and Agile: Forget slow-moving processes. As a freelancer, I’m nimble and adaptable, ready to pivot and tailor strategies as your business grows or changes.
Expert Websites & SEO Made Simple.
I’m not an agency, and that’s a good thing. As a freelancer with years of experience, I focus on what matters most: delivering results for small businesses like yours. No corporate fluff, no endless teams of account managers. Just tailored strategies and hands-on expertise.
Why Choose a Freelancer Over an Agency?
Personalised Service: With me, you’re not just another client in a long list. I’ll take the time to get to know your business inside out. Every website, every SEO strategy is created specifically for you, not recycled from a template.
Direct Communication: No middlemen or miscommunication. You’ll work directly with me from start to finish, so nothing gets lost in translation. Need an update? Just drop me a message, and I’m on it.
Cost-Effective Expertise: Agencies often come with big price tags to cover overheads and large teams. As a freelancer, I offer the same (if not better!) expertise, minus the unnecessary costs.
Flexible and Agile: Forget slow-moving processes. As a freelancer, I’m nimble and adaptable, ready to pivot and tailor strategies as your business grows or changes.
Frequently Asked Questions
How long does it take to design a website?
The timeline for website design depends on the size and complexity of your project. For most small businesses, we deliver a custom website in 1 to 2 weeks. This includes designing, building, and testing to ensure everything works perfectly. Need it sooner? Let us know, and we’ll do our best to accommodate!
What’s included in your SEO services?
Our SEO services cover everything needed to help your business rank higher on search engines:
Keyword Research: Targeting the terms your customers are searching for.
On-Page SEO: Optimising content, meta tags, and images.
Technical SEO: Improving website speed, mobile-friendliness, and crawlability.
Local SEO: Getting your business noticed by customers in your area.
Performance Tracking: Regular reports to track your progress and results
Can I update my website after it’s built?
You won’t need to! Hosting and maintenance are part of our package, so we’ll take care of any updates you need. Whether it’s adding new pages, updating content, or refreshing images, we’ll handle it for you, leaving you free to focus on running your business.
Why is SEO important for my business?
SEO (Search Engine Optimisation) helps your business get found by the right customers online. A strong SEO strategy improves your website’s visibility in search results, increases traffic, and helps generate more leads, all while building long-term online success.
Will my website be mobile-friendly?
Absolutely! Every website we create is fully responsive and works seamlessly on all devices, including smartphones and tablets. A mobile-friendly design ensures a great user experience and is essential for ranking well on Google.
Do you offer ongoing SEO support?
Yes! We offer ongoing SEO support to ensure your website stays competitive in search rankings. This includes regular updates to keywords, content optimisation, performance tracking, and adapting to any changes in search engine algorithms.
How do you improve website loading speed?
We optimise your site by compressing images, using caching, and minimising unnecessary code. A fast-loading website not only keeps visitors happy but also helps improve your SEO ranking, as search engines prioritise speed.
What’s the difference between on-page and technical SEO?
On-Page SEO: Focuses on optimising visible elements of your website, like content, images, and meta tags.
Technical SEO: Involves improving behind-the-scenes factors, such as site speed, mobile compatibility, and sitemaps, to help search engines index your site effectively.
How do I track the performance of my website and SEO?
We provide regular performance reports that include traffic analytics, keyword rankings, and user behaviour insights. These reports ensure you know how your website is performing and where your SEO strategy is making an impact.
Can you help with local SEO for my business?
Yes! Local SEO is a key part of what we do. We optimise your Google My Business listing, build local citations, and target location-specific keywords to help your business get noticed by customers in your area.
ready to Take Your Business Further with Osborn Online?
ready to Take Your Business Further with Osborn Online?
Tips, Tricks, and Tools to Elevate Your Business
Local SEO: How to Get Found by Nearby Customers
Local SEO: How to Get Found by Nearby Customers
Introduction
When it comes to growing a small business, your local community is your most valuable audience. But how do you ensure those nearby customers find you when they’re searching online? That’s where local SEO comes in.
Local SEO is all about optimising your online presence to attract more business from relevant local searches. Think about it—when someone searches for "coffee shop near me" or "plumber in [your town]," you want your business to be at the top of those results.
In this post, we’ll break down exactly how local SEO works and the actionable steps you can take to make your business stand out in local searches.
What Is Local SEO?
Local SEO focuses on increasing your visibility in location-based searches. Unlike broader SEO strategies, it zeroes in on specific geographic areas, helping your business appear in searches from people nearby.
For example, if someone searches "best pizza in Brighton," Google’s algorithms will prioritise pizza restaurants in Brighton. With the right local SEO strategy, your business could be the first name they see.
1. Optimise Your Google My Business Profile
Why it matters: Google My Business (GMB) is the cornerstone of local SEO. A fully optimised profile can significantly improve your chances of appearing in local search results and Google Maps.
Actionable Tips:
Claim your GMB listing if you haven’t already.
Add accurate business information (name, address, phone number).
Upload high-quality photos of your business, team, or products.
Encourage happy customers to leave reviews—it’s a trust signal Google loves.
Pro Tip: Post updates, offers, or news to your GMB profile regularly to keep it active and engaging.
2. Use Local Keywords
Why it matters: Keywords tell search engines what your website is about. Adding location-based keywords helps Google match your site to local searches.
Actionable Tips:
Include your city, town, or neighbourhood in your website content.
Optimise titles, meta descriptions, and headers with local keywords (e.g., "Brighton coffee shop").
Use phrases like "near me" or "in [your town]" naturally throughout your content.
3. Ensure Your NAP Is Consistent
Why it matters: NAP stands for Name, Address, and Phone Number. Having consistent NAP information across your website, social media, and online directories builds trust with search engines and customers.
Actionable Tips:
Check that your NAP is the same everywhere it’s listed (including punctuation).
Add your NAP information to the footer of your website.
Use online tools to scan for inconsistencies in directories like Yelp or TripAdvisor.
4. Get Listed in Local Directories
Why it matters: Local directories like Yelp, Bing Places, and industry-specific platforms increase your online visibility and strengthen your local SEO.
Actionable Tips:
Submit your business to reputable local directories.
Include relevant details like your services, hours of operation, and contact info.
Add backlinks to your website where possible—these improve your SEO rankings.
5. Create Locally Relevant Content
Why it matters: High-quality content tailored to your local audience can set you apart. Google rewards websites that provide value and relevance to searchers.
Actionable Tips:
Write blogs about local topics, events, or community news.
Create location-specific landing pages for each area you serve.
Highlight testimonials or case studies from local customers.
Conclusion
Local SEO isn’t just a nice-to-have—it’s a must for small businesses looking to grow. By optimising your Google My Business profile, using local keywords, and engaging with your community, you can attract more nearby customers and stand out in a crowded digital landscape.
Want to boost your local SEO and save time? At Osborn Online, we specialise in helping small businesses get found online. Let us handle your SEO while you focus on what you do best—running your business.
About osborn Online
Osborn Online is your trusted partner for professional website design and SEO services. We help small businesses shine online with custom-built websites and strategies that ensure your business gets found by the right customers. Let’s grow your digital presence together!
Osborn Online is a trading name of Daniel Consulting Limited, Company Reg No. 14408625
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