Digital Marketing

Ads that reach the right people and actually convert

Paid advertising, lead generation funnels, and CRM automation - all built around getting you more customers, not just more clicks. Every pound tracked, every result reported.

3 platforms
Meta, Google, LinkedIn
Full funnel
Ads to automation
Transparent
You see everything
Paid advertising

Campaigns that pay for themselves

I build and manage ad campaigns across the platforms where your customers spend their time. Every campaign is targeted, tested, and optimised to get results - not just impressions.

Meta Ads Google Ads LinkedIn Ads
Audience targeting and retargeting to reach the right people
Ad creative direction, copywriting and A/B testing
Ongoing optimisation based on real performance data
Budget planning so you know exactly where your money goes
Campaign overview Active
Spend
£2,840
This month
Leads
127
+34% vs last month
Cost/lead
£22.36
-18% vs last month
Active campaigns
M
Meta - Lead gen (Brighton)
3 ad sets active
68 leads
This month
G
Google Search - Services
2 campaigns active
42 leads
This month
L
LinkedIn - B2B outreach
1 campaign active
17 leads
This month
Return on ad spend
4.2x
Average across campaigns
Lead generation funnel
Awareness
Ad impression
12,400
Interest
Landing page visit
1,860
Capture
Form submission
284
Conversion
Customer
62
Lead generation

Clicks are useless without a system to catch them

Driving traffic is only half the job. I build landing pages and funnels that capture leads properly and move them through a clear path to becoming customers.

Landing pages designed and built to convert
Sales funnels from awareness through to conversion
Form and booking page optimisation
Lead magnets and opt-in strategies
CRM & automation

Leads followed up automatically, not forgotten

Most businesses lose leads because they don't follow up fast enough. I set up CRM systems and automation that handle the follow-up for you - instantly and consistently.

CRM setup and pipeline management
Automated email and SMS follow-up sequences
Lead scoring and qualification workflows
Appointment booking and missed-call text-back
Lead follow-up workflow Automated
New lead submitted
Form submission triggers workflow
Complete
Instant email confirmation
Personalised response sent in <30 seconds
Sent
💬
SMS follow-up
Sent 5 minutes after submission
Sent
Task assigned to you
Notification to call lead within 1 hour
Pending
Nurture sequence starts
3-email sequence over 7 days if no response
Scheduled
Tracking & reporting

You'll know exactly where every pound goes

No vague reports, no vanity metrics. Clear data on what's working, what's not, and what to do next.

01

Conversion tracking

Every form submission, phone call, and booking is tracked back to the ad that generated it. You'll know exactly what's driving results.

02

UTM tagging & attribution

Proper tagging across all campaigns so you can see which channels, ads, and audiences are performing best.

03

Monthly reports

A clear, jargon-free report showing spend, leads, cost per lead, and return on investment. No guesswork.

04

ROI analysis

I'll show you what each campaign is actually returning and recommend where to increase or cut spend.

05

Budget recommendations

Data-driven advice on how to allocate your budget for maximum return. No wasted spend.

06

Dashboard access

Real-time access to your campaign performance data so you can check in whenever you like.

Digital marketing FAQ

Questions about ads and marketing

Straight answers to the things businesses most often ask about paid advertising and lead generation.

It depends on your business, your market, and your goals. I'll help you set a realistic budget based on what you want to achieve and what your competitors are spending. Even modest budgets can work well when campaigns are properly targeted.
Paid ads can start generating leads within days of going live. The first 2-4 weeks are typically a testing and optimisation phase where I refine targeting and creative based on real data. Results improve significantly from there.
It depends where your customers are. Meta is great for local and consumer businesses. Google captures people actively searching for your services. LinkedIn works best for B2B. I'll recommend the right mix during our consultation.
Both options are available. Most clients get better results with ongoing management because campaigns need regular optimisation. But if you'd prefer a setup-and-handover approach, I can do that too with training on how to manage things yourself.
CRM setup, pipeline configuration, automated email and SMS follow-up sequences, lead scoring, appointment booking automation, and missed-call text-back. Everything is built around how your business works so leads never fall through the cracks.
Not always - I can build dedicated landing pages for your campaigns. But if you're driving traffic to an outdated or poorly built website, that will hurt your results. I'll be honest about what needs fixing before we spend money on ads.
Every lead, click, and conversion is tracked. You'll get monthly reports showing exactly how much you spent, how many leads you got, the cost per lead, and the return on your investment. No guesswork, no vague metrics.

Ready to start generating leads?

Book a free consultation and I'll show you where the biggest opportunities are for your business.

Book a free consultation