Websites for PMU artists that turn research into bookings
Nobody books permanent makeup on a whim. Clients research for weeks - looking at healed results, reading about the procedure and checking they can trust you. I build websites for PMU artists that answer every question along the way, then make booking easy.
Clients research before they commit
Brows, lips and liner are on someone's face for years, so first-time clients are understandably cautious. They want to see healed work rather than fresh, understand what happens on the day, and know what aftercare involves.
Instagram is great for showing your work, but it is hard to find answers there. A website gathers everything a nervous first-timer needs in one place - and it is the site I built for High Brow Society, a Southampton PMU studio, did exactly that.
Healed galleries
Results organised by treatment, with healed photos that show what clients can really expect.
Client guides
Pre-care, the procedure, healing stages and aftercare, explained calmly and clearly.
Booking and deposits
Consultations and treatments booked online, with deposits taken up front.
Built for PMU studios
Designed around how clients choose a permanent makeup artist.
Treatment pages
A page for each treatment - powder brows, microblading, lip blush, liner - so you rank for each one.
Healed results
Galleries that are quick to load and easy to browse on a phone.
Guides and aftercare
First-timer guides and aftercare pages you can send clients to, instead of repeating yourself in messages.
Trust signals
Your training, insurance and council registration or licence, shown where clients look for reassurance.
Online booking
Your booking system embedded on the site, including patch tests and consultations.
Reviews
Google reviews brought onto the site, so new clients hear from past ones.
How PMU artists get found
Searches are specific: a treatment plus a town, or "near me".
Treatment-specific pages
Someone searching for "powder brows" plus your town wants a powder brows page. One page per treatment helps you rank for each.
A complete Google Business Profile
The right category, your service area, photos of healed work and steady reviews. I've written about the mistakes most businesses make.
Ads that land on the right page
If you run Meta or Google ads, send traffic to a page built for that offer, not your homepage. It converts far better.
Common questions
If your question isn't here, get in touch. Happy to have a straightforward chat.
Do you understand the PMU industry?
Can the site take deposits?
I get most clients from Instagram. Why do I need a website?
How much does it cost?
Ready to fill your diary?
Book a free consultation and let's talk about a website that turns research into bookings.
Book a free consultation